20 years ago, back in February 1993 i directed my first ever video clip for the band Strangelove. I’d just returned to London after living in L.A. for a year and back then i was still very much experimenting with my creative direction. Hollywood is full of movie people and culture so perhaps it was only natural that i wanted to get into directing, and with my love of music, video clips…
Stranglelove were a new band that i’d just photographed for Food records. I liked the band, their energy and attitude. Paddy the lead singer was a great performer who reminded me of a sort of Dickensian cross between Johnny Lydon and Morrissey. So when the band’s manager Cerne asked me if i wanted to have a go at making a video clip, albeit on a shoestring budget… i jumped at the chance!
Hysteria Unknown was shot on Super 8 film (camera Susie Hug) at Rockfield recording studios, Wales over one night with additional material shot on the way home, along the Old Kent Road and at Kings Cross, London. I edited the footage with the help of my friend, film director Gareth Roberts.
We were all pretty happy with the result and MTV played it on rotation on the show Alternative Nation.
I enjoyed the process and the result and went on to make a few more music videos, but eventually made the decision to dedicate myself to documentary photography and my diary.
Below you can check out my 1993 directorial début
Strangelove – Hysteria Unknown 1993