FAEMA is a historical brand renowned for it’s coffee machines of the highest quality. To celebrate their 70th anniversary eight photographers from around the world were commissioned to interpret the FAEMA brand and to celebrate the global presence and appreciation of the great Italian espresso tradition.
I photographed Australian coffee culture with Vittoria coffee in Sydney. The resulting images were part of the ‘Express your Art‘ exhibition at MUMAC (Museum of the coffee machine) Milan, Italy.
“It’s hard to make a corporate project artistic,” – “But we managed to do so just because the images spoke volumes. For example, Sam Harris chose the endless sea in Australia as the backdrop for almost dreamlike compositions that conjure up universal images. In his intimate style, when capturing personal family moments he let himself be inspired by the colours and sensations that the locations evoked within him, thus transporting us as observers there too.”
Barbara Silbe, Eyesopen!
ART DIRECTION EYESOPEN!